What is an Editorial Makeup Look?
An editorial makeup look is a style of makeup that is often seen in fashion photography, cd covers, magazines, beauty articles, billboards and other entertainment arenas.
When creating an editorial makeup look, a makeup artist usually has a pre-determined concept in mind. The entire image tells a story, and every element works together to tell that story.
Color Choices
Color plays an important role in creating an editorial makeup look. It can help you make a statement, add contrast and make the look more natural. The colors you choose will depend on the occasion and your personal taste.
For example, you may want to use brighter colors if you’re in the mood for a fun, bold look. Alternatively, you may prefer to stick with neutral colors if you’re looking for a more subtle, yet striking style.
You can also experiment with a variety of color palettes to find the one that works best for you. The color wheel is a great tool to help you determine which shades will complement each other, and it’s important to consider your skin tone and undertone when choosing a color palette.
Another aspect of color that you’ll see in many editorial looks is the use of a variety of shapes and designs. This can be a way to add visual interest to the look, and it can also help the eyes stand out from the rest of the face.
The yellow emojis and funky lines on the model’s eyelid in this look are a fantastic way to add interest to the overall look. These whacky lines contrast well with the royal blue background, and they create a distinct eye shape.
This look also features a unique design on the lips, which makes them appear to have a winged effect. The wing is created by applying the L’Oreal Paris Infallible Flash Cat Eye Waterproof Brush Tip Liquid Eyeliner in Black along the lash line, then lining it up with a sharp cat eye at the crease.
These whacky lines work well with the peacock theme, which is prevalent in this style. The pearls on the model’s lips and lower lashes are a stunning complement to the overall look, adding extra texture and depth.
The model’s hair is also a wonderful addition to this editorial look. It matches her pale skin, and it complements the bold blues of her makeup.
This look is a good example of how to incorporate your natural assets into your editorial makeup style. It is also a great example of how to make your makeup work for you instead of against you!
Statement Pieces
Whether you’re styling your own look or creating one for a client, you need to understand how to use statement pieces to make your outfits stand out. A great way to get started is by browsing your wardrobe for items that you feel confident wearing. These items should make you feel like a powerful, confident and comfortable person, but also give off a vibe that is unique to you.
These can be anything from a blazer, oversized jacket or shoes that are unique to you. The key is to find pieces that you can’t easily find anywhere else, and then use them to make your style stand out.
Another way to add a unique flair to your makeup looks is by adding three-dimensional accents. These are not typically included in most makeup designs, but they can really enhance a look when they’re used well. For example, this editorial design uses baby’s breath, a flower often associated with purity and innocence, to add a touch of femininity to the look.
A great way to create a dramatic and eye-catching editorial look is by using a cut crease eyeliner technique. This look is perfect for a night out or a special occasion and will definitely turn heads!
To achieve this style, apply a black liner to the lash line and smudge it outward for a sultry, smokey look. If you’re feeling more daring, you can also try a bold blue or purple liner to make your eyes pop!
This style is also a great example of how to use contouring. This technique is used to create the illusion of sharper features, such as a narrower face or a smaller nose. It can also help draw attention to specific areas of the face, such as the jawline, cheekbones, or forehead.
In addition to highlighting the eyes, this style also draws attention to the lips. A subtle highlight on the center of the lip is enough to make it pop, and a red lip color can help to enhance this effect. The blending of the lipstick is also important to this editorial makeup look, as it helps to create the impression that the model’s lips are fuller than they actually are.
Surrealist Art
Surrealism is a movement in art that aims to revolutionise human experience. It balances a rational vision of life with one that asserts the power of the unconscious and dreams.
The movement originated in France and has since influenced many artists, including Paul Auster, Salman Rushdie, and David Lynch. The philosophy behind this movement is based on Sigmund Freud’s theory that the unconscious mind is the source of creativity.
Artists like Salvador Dali, Yves Tanguy, and Rene Magritte used hyper-realistic painting techniques to create pieces that emphasize their dream-like quality. They also used saturated colors and abstract shapes to make their paintings stand out from the rest.
Other artists who were part of the movement included Hans Arp, Meret Oppenheim, and Alberto Giacometti. These artists were known for their biomorphic figures that incorporated elements of human, insect, and plant form.
In addition to using objects in unusual combinations, Surrealism artists also used a technique called automatism to record their thoughts. This method, which relied on writing and drawing automatically, was a way to tap into the unconscious mind without having to be conscious of it.
This method was especially effective when combined with the art of collage, which was popular among the artists of the movement. The result was works that were not just beautiful to look at but also very thought-provoking.
While the focus of Surrealism was largely on painting, some artists also made use of sculpture. For example, Meret Oppenheim created a piece called Object (1936) that featured a fur-covered cup, saucer, and spoon.
The Surrealist movement was also influential in literature. A number of writers, including Germaine Tailleferre, used elements of the movement in their works.
A common theme in Surrealist art is that of a world of illusion and deception. This illusion can come from a variety of sources, including music and poetry. It can also be the result of a visual effect, such as light, sound, or color.
When creating an editorial makeup look, using Surrealist art can be a great way to add a dramatic touch to a look. The ambiguity of this type of art can create a unique and interesting style that will stand out from the rest of your look.
Natural Assets
In fact, the most successful editorial makeup looks feature the model and her natural assets as the centerpiece. This might be as simple as a well-matched lip color or a strategically placed hairstyle. The latter is especially important in the case of an artistic muse who has a flair for the dramatic.
Using the right makeup products to enhance the model’s features and creating a flawless canvas for the magic will help you stand out from the competition. The best part is that it’s actually a lot of fun! Whether you’re creating an award-winning portfolio or simply spicing up your own routine, the results will speak for themselves.
The key to a successful shoot is communication. Share your vision with the client and the photographer and you’ll be rewarded with the results you deserve.
One of the most effective ways to do this is to create a moodboard. This will help ensure that all your aforementioned elements are in sync, and it will save you from any headaches down the road!
Finally, the biggest challenge is sourcing and negotiating with the best models. The most cost-effective way to find them is through referrals from fellow makeup artists, and this can be done by simply sending the appropriate e-mail to your contacts.